Summit participants may attend one of the three/four educational tracks (during this time slot) which best suits their individual needs/interest. 

Cold Calling for Women
Presenter:  Wendy Weiss, The Queen of Cold Calling™

Course Description:
According to a recent Expertise Marketing Research Report, "of 30 possible marketing tactics... [cold calling] rose to the top as the most effective".  

A Marketing Sherpa survey found 45%-53% of the executives interviewed stated a cold call helped vendors get on the shortlist for purchase.  Cold Calling is Proactive - Productive - Profitable... it gives you instant gratification... and when you overcome call reluctance and know how to do it right it is the most powerful skill in your sales arsenal.  

Join Wendy Weiss, The Queen of Cold Calling™, for this session and get:

• IMMEDIATE RESULTS: Take what you see and hear and put it to work for you on your very next dial.  It's like flipping the switch "on"... suddenly you are fear free and empowered for business by phone.
  
• 6 NEW RULES: Make your phone the most powerful, most productive, most profitable business tool you own. 
• #1 QUESTION: I'll tell you the #1 question you must answer and show you how to answer it so your prospects want to hear more.
• THE NEW REALITY: You can't afford to let the misconceptions and myths about cold calling lead you to missteps that cause failure.  I'll show you what works and how to get results now.

Utilizing Public Relations in the New World of Social Media 
Presenter:  Risa Hoag – GMG Public Relations, Inc, Founder

Course Description:
Is public relations still a relevant form of marketing in today's fast paced social media environment? How does it fit in? Can it be married to new media to convey a message effectively? Does every company need a marketing plan that includes PR? Is the press release dead? All of these questions will be answered and more during Risa's enlightening discussion. 

Bring plenty of your own questions as the goal is to have you leave with information you can use immediately in your own business environment.

• Understand how public relations has changed in the new social media environment.
  
• How to use public relations most effectively to increase visibility for your business.
  
• How to maximize your marketing efforts through the use of PR and social media.

How to Better Communicate with Your Target Customer
Presenter:  Melinda F. Emerson - The SmallBizLady 

The old saying that goes, “It’s cheaper to keep her or him.  In business terms that means it’s much cheaper to keep a customer than it is to go out and find a new one.  In order to keep your company top of mind with your customers you need to stay in touch with them. Communication is essential. However you should never contact your target customer without a good reason. Otherwise, you could turn them off or, worse, be considered a spammer.  Melinda Emerson “SmallBizLady” will teach you the best ways to nurture your business relationships. Attendees will walk away with the best reasons and ways to communicate with target customers. 

Workshop Outcomes: Melinda Emerson will teach attendees how to position their company as the ultimate solution and stay in touch with regular reminders to build customers for life.

Workshop Outline: 

1. Who’s your target customer?
   
2. Building Your List
   
3. Top reasons to contact your customers
   
4. Best ways of contacting your customers
5. How to have customers for life
   

Summit participants may attend one of the three educational tracks (during this time slot) which best suits their individual needs/interest. 

Supercharging Your Facebook Marketing 
Presenter:  Ellen DePasquale  – Constant Contact, Regional Development Director

If you’re like most businesses, you already see the value in connecting with your current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization.

This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.  It’s divided into three core sections: 

• Plan: driving repeat business and amplifying word of mouth with a great offer!
  
• Publish: sharing your message easily to stay top-of-mind with others (engage!)
• Promote: growing your business and measuring results.

You’ll also learn best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level. We’ll share examples of how others are using Constant Contact’s Social Campaigns to engage their current customers, gain new customers and grow their business. During the Q& A section, you can ask questions, give us feedback and talk about your marketing experiences.

5 Astonishing Habits of the Time Wealthy
Presenter:  Melody Stevens  –  Time Millionaire, Founder

Course Description:
Become true CEO of your life and your business. Learn to grow your business through dropping your bad habits and upgrading your activities. 

Discover how to never be "stuck" in any situation in life or business. Live a life of success, freedom and ease.

Key take-aways will include:

• You be able to define "time wealth" and why it's necessary for success and freedom in business and life.
  
• You will walk away with an immediately applicable formula and tips for gaining time wealth.

Summit Closing Remarks

Join us for an Expo Experience, More Networking at our Post Summit Party! 

Our Meet the Speakers Reception is a much-anticipated, after Summit cocktail reception which offers participants a chance to meet the speakers and sponsors up close and personal. 

This exclusive, private end-of-day event is LIMITED and features light snacks and a cash bar.  REGISTER EARLY!